I love a great sale, and until recently believed there was no such thing as a bad one. Until I came across this story:
I honestly don’t know whats worse the actual for sale sign or the fact Owner Rachel Mock truly thinks there is nothing wrong her sign.
Rachel Mock I would love to invite you out to coffee to discuss what was just not right with your sale. Yet, I have no plans to go to Duluth anytime soon ( Even though you are just 2 hours and 24 mins away). So I will just think out loud here.
I will not yell nor try to explain how you are some horrible person. I will not say how you are some racist who has yet to discover you are racist, or that you had ill intentions about your sale.
Yet I will tell you what was wrong with your sign.
I shouldn’t have to tell you, in a country that has a history of selling ACTUAL BLACK PEOPLE, that your sales gimmick is culturally tone deaf and racist.
You sign announcing “25 percent of anything black” just continued the cycle of some how black is not beautiful nor worth much. Yes I know you just see your sign as a sale of material things trying to celebrate the legacy of Martin Luther King. I see it as just confirming the message I was exposed to since I was a young child.
Black will just never be good enough.
Whether it was hearing my sister being teased for her much darker skin, or seeing other family members claiming their beauty on the fact that they were mixed with something. Apparently just claiming one was just black wasn’t good enough to be considered beautiful.
I won’t even get started in the subtle messages given by skin bleaching creams sitting on the shelves, right about the perms in the ethnic Hair Care aisle.
Your 25% percent sign reminds me of the statement: Blacks babies cost less to adopt
Or the many times I have walked into animal shelters and found the black animals rates less because no one wants them.
You see there is a stigma associated with the color black, and though you may think its nothing and a bunch of people are trying to be politically correct, you did strike a nerve.
Yet you don’t understand the nerve stuck, because it doesn’t affect you in any way. You intent doesn’t magically erase the fact of what you actions have done. Nor the fact that yes you are wrong.
As for Martin Luther King being so fly… I am pretty sure if he were here today with us he would have taken that as a compliment. Yet he is not, and all we have left of the man you have named “super fly” is a legacy of his work, and continuing on with his dream. If that is all you have to say about the man who had a dream, then I will polity suggest one goes and cracks open a history book.